A Necessary Change: Why We're Adjusting Our Pricing in 2024

At Posterprintshop, we've always believed in providing the highest quality custom printed posters at the best prices. For over two decades, we have strived to maintain our pricing per square foot. In fact, we haven't increased a single price on any media since 2002, which is quite remarkable considering almost every other item in the universe has increased steadily in price over the past 20 years, whether due to inflation or other factors.

Today, we find ourselves faced with the difficult decision to make an increase. In this article, we want to explain the reasons behind our pricing adjustment, our commitment to quality, and why we believe we continue to offer the best value in the industry.

First and foremost, we want to emphasize that this decision was not taken lightly. We understand that price increases can be challenging for our loyal customers, but the truth is that we've held our pricing steady for the past 20 years while our operating costs have steadily risen. Everything from supplies and media to ink, labor, and consumables has seen consistent increases in costs. We've reached a point where maintaining our current pricing is simply not sustainable for us to continue providing you with the high-quality products and service you've come to expect. In analyzing costs of media and supplies against our previous pricing model, we've found we're increasingly losing money on many media types and sizes. This has become unsustainable as we enter 2024 and consumable costs continue to increase.

In making this decision, we wanted to ensure that we remain competitive and fair in our pricing. We conducted a comprehensive analysis of our closest competitors and industry peers. The results were clear: our new pricing is still in line with standard pricing per square foot on each media type we print on. What sets us apart is our unwavering commitment to quality. While a few sites may offer slightly lower prices on some media types, they often use lower quality materials and inks. At Posterprintshop, we continue to use only the highest quality branded inks and media for all our printing, ensuring that your custom posters are not only beautiful but also long-lasting. We've repeatedly had customers tell us they try similar prints on paper and film from other sites and find there is no comparison in the media that we use. Our media is of high quality and we use printers with 8 to 12 inks while most other sites use only 4 inks.

We want to be transparent about our focus. If your primary concern is finding the absolute lowest cost per print, Posterprintshop may not be the right choice for you. Our commitment is to provide you with high-quality prints that will exceed your expectations. This is what keeps many photographers, galleries and high profile agencies coming back to us time and time again. While there may be cheaper options out there, we firmly believe that the value we offer in terms of superior print quality and durability is what is most important to our customers. We're confident that our loyal customers understand and appreciate the value of investing in top-notch custom printed materials.

Change is never easy, especially when it involves a pricing adjustment. At Posterprintshop, we want to assure you that this decision was made with careful consideration of the market, our commitment to quality, and the sustainability of our business. We remain steadfast in our dedication to providing you with the best high-quality custom printed posters at competitive prices. We appreciate your continued support and look forward to serving you with excellence for years to come.